My Story

I’m particularly skilled in creating optimized web content that’s SEO-savvy and adheres to the latest GEO directives (Generative Engine Optimization).

Much of my early work was for online stores, including both B2C and B2B websites. I’ve written product and service pages, brand profiles, FAQs, and Amazon product pages. Since then, I’ve written many blog posts, educational articles, and website content pages. I also provide editing, fact-checking, and proofreading services.

I’ve worn many hats for Boston-area colleges, including content developer, content manager, writer, technical writer, editor, and proofreader. I was part of a small team that collaborated with developers to create interactive story walls in a university visitor center. As part of this project, I conducted interviews and wrote about students participating in international co-ops, study programs, and volunteer service. I researched media to upload to the custom content management system and performed QA testing on the screens.

For another university, after creating a site architecture and content inventory, I reviewed, edited, and moved the existing content to a new ExpressionEngine website, creating a user manual for future editors. I wrote process documentation for a student financial services department and restructured and edited a microsite, collaborating with marketing and student services. I’ve also proofread and fact-checked correspondence, ads, and other materials for enrollment marketing.

My degree is in technical communication, and I have a past life as a web developer. For several years, I published music reviews and band profiles on both proper music blogs and my own quirky, creative writing site, musingsfromboston.com. I’ve also written about mental health topics for Depression Army, dipping my toes into very murky waters that I’m now exploring more deeply.